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AI-Based Digital Advertising for FMCG and F&B Businesses

Digital impact on FMCG consumption

65%

FMCG Purchases Made Through Online Advertising

purchases are made through
online advertising

56%

Impact of Social Media on Purchasing New FMCG Products

social media ads influence Gen Z to help them decide which new product to buy

40%

AI in FMCG Digital Advertising

spend will be influenced digitally, and this will be driven by the 3 Vs - video, vernacular, and views

10%

Regional Content for FMCG Advertising

growth in vernacular 'searches' for the FMCG category

90%

Google Ads for FMCG Industry

mobile searches for products & services take place on Google

45%

Facebook Advertising for FMCG Industry

total digital ad spending is accounted for by Facebook

FMCG Purchases Made Through Online Advertising

65%

purchases are made through online advertising

Impact of Social Media on Purchasing New FMCG Products

56%

social media ads influence Gen Z to help them decide which new product to buy

AI in FMCG Digital Advertising

40%

spend will be influenced digitally, and this will be driven by the 3 Vs - video, vernacular, and views

Regional Content for FMCG Advertising

10%

growth in vernacular 'searches' for the FMCG category

Google Ads for FMCG Industry

90%

mobile searches for products & services take place on Google

Facebook Advertising for FMCG Industry

45%

total digital ad spending is accounted for by Facebook

Automated Digital Advertising Platform for FMCG Businesses

Challenges faced by FMCG businesses

  • FMCG Industry Analysis and Challenges

    REACHING NEWER MARKETS OR DEMOGRAPHICS

    Marketing to the right audiences at every stage of the customer journey

  • FMCG Market Analysis and Strategy

    CHANGE IN CONSUMER PRIORITIES

    Shift in consumer buying patterns requires a different kind of communication and channel

  • Fast Moving Consumer Goods Industry Analysis

    HIGH SPEND, LOW REACH

    Traditional marketing activities are high in spend and difficult to measure the performance (ROI)

  • Digital Advertising Knowledge for FMCG brands

    LIMITED DIGITAL KNOWLEDGE

    Lack of knowledge to run online ads due to the complexity of advertising platforms

  • FMCG Marketing to Engage with Consumers

    CONSUMER CONNECT

    Posting regularly on social media for higher visibility and brand recall

Mediaqart’s solution to grow your business

  • Reach Local FMCG Customers with Hyperlocal Targeting

    Reach your exact target audience with our location and demographic targeting

  • Reach Customers on Facebook & Google with Online Advertising

    Advertise on Facebook or Google, wherever your audiences are present with just one-click

  • Improve ROI with FMCG Advertising

    Optimize results at minimum costs that actually meet business goals for your industry

  • Automated FMCG Ads From a Single Dashboard

    Easy-to-use platform to run automated ads for all digital channels from a single dashboard

  • Mediaqart Social Media management tool

    Maintain a 24/7 online presence with our Scheduler to schedule and manage your organic posts

On Mediaqart you can

Campaign Audience for FMCG Advertising

REACH CUSTOMERS WITH EASY AUDIENCE SELECTION

Reach people who are most likely to buy your products with our ready customer segments. Just select the ones as per your product and push your brand ad to them.

Get More Store Visits with Localized Ads

GET MORE STORE VISITS WITH LOCALIZED ADS

FMCG stores get most of their business in their neighbourhood. Advertise to the customer segment in your locality with radius or pin-code based targeting.

FMCG Campaign Objectives for Better ROI

ACHIEVE ALL TYPES OF BUSINESS GOALS

Select an ad campaign type that helps fulfill your immediate business goal. We have campaign objectives such as brand awareness, website traffic, and more.

Manage FMCG Ad Campaign Spends with Smart Budgeting

MAKE THE MOST OF YOUR AD BUDGET

Know how many people will see your ads beforehand with Mediaqart’s prediction index model which gives you a breakdown of the campaign’s pre-estimated results.

Facebook & Google Ads for FMCG Industry with Canva

MAKE IMPACTFUL ADS WITH CANVA

Use ready ad content for your products and design creatives directly on Mediaqart’s platform with its Canva integration. Edit them easily using the built-in creative tool.

Measure FMCG Campaign Results in Real-time

CALCULATE RETURNS FROM YOUR AD SPEND

Get a detailed breakdown of how the ad campaign is performing. Find insights on your social media and boosted posts.

MAXIMIZE YOUR CONVERSIONS WITH AI ADVERTISING

Managing various digital accounts for different platforms can be a task. Run and manage multiple automated ad campaigns from one single dashboard from Mediaqart.

REACH CUSTOMERS WITH EASY AUDIENCE SELECTION

Campaign Audience for FMCG Advertising

Reach people who are most likely to buy your products with our ready customer segments. Just select the ones as per your product and push your brand ad to them.

GET MORE STORE VISITS WITH LOCALIZED ADS

Get More Store Visits with Localized Ads

FMCG stores get most of their business in their neighbourhood. Advertise to the customer segment in your locality with radius or pin-code based targeting.

ACHIEVE ALL TYPES OF BUSINESS GOALS

FMCG Campaign Objectives for Better ROI

Select an ad campaign type that helps fulfill your immediate business goal. We have campaign objectives such as brand awareness, website traffic, and more.

MAKE THE MOST OF YOUR AD BUDGET

Manage FMCG Ad Campaign Spends with Smart Budgeting

Know how many people will see your ads beforehand with Mediaqart’s prediction index model which gives you a breakdown of the campaign’s pre-estimated results.

MAKE IMPACTFUL ADS WITH CANVA

Facebook & Google Ads for FMCG Industry with Canva

Use ready ad content for your products and design creatives directly on Mediaqart’s platform with its Canva integration. Edit them easily using the built-in creative tool.

CALCULATE RETURNS FROM YOUR AD SPEND

Measure FMCG Campaign Results in Real-time

Get a detailed breakdown of how the ad is performing. Find insights on your social media and boosted posts.

MAXIMIZE YOUR CONVERSIONS WITH AI ADVERTISING

Managing various digital accounts for different platforms can be a task. Run and manage multiple automated ad campaigns from one single dashboard from Mediaqart.

Mediaqart FMCG advertising guide

How to Use Mediaqart for FMCG Digital Advertising

How Mediaqart Works Guide

Learn to create successful ad campaigns by choosing the right critical parameters like the ad’s target location, campaign objective, budget through optimization, and more, using Mediaqart.

Right Campaign Audience for FMCG brands

Audience Targeting Guide

Know the hack to select the right audience for your business using our automated audience selection feature. Learn how to narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget.

Ad Creatives for FMCG Campaigns

Creative Builder Guide

Learn to create impactful and relatable ad creatives for your digital ad campaign within a few minutes, using Mediaqart.

Combination of marketing & technology

Drive sales with Mediaqart’s machine learning algorithms combined with the expertise of our marketing/dedicated support team.
Contact our marketing experts to start doing advertising now.

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Resources

Blog

Going Digital for FMCG Brands in India

Going Digital for FMCG Brands
in India

India has delivered partly on the digitization promise

Blog

10 Most Misunderstood Facts About Digital Advertising

10 Most Misunderstood Facts About Digital Advertising

All I have to do is plug in some keywords that are relevant to my business and I will see a huge surge in traffic.

Blog

Featured snippets and how they are changing search and discovery

Featured snippets and how they are changing search and discovery

When you run a search query, Google sometimes provides a n answer or a summary of the content from a relevant website.