Like

The Facebook "Like" is a feature that allows users to show their support for specific comments, pictures, wall posts, statuses, or fan/ business pages. The "like" button allows users to show their appreciation for content without having to make a written comment.

Share

A facebook share is an option to share a piece of content on or off Facebook platform. When an user shares a post, the shared content is then published to that user's personal profile or a fan/ business page or to another user through personal message.

Comment

Facebook comment is a note, image, and/or reply that a user leaves beneath a Facebook post. Facebook comment can be defined as a response or feedback to a certain content posted on Facebook.

Engagement

Engagement measures the actions taken by users on a Facebook posts. Engagement is measured as the number of times your post is liked, shared or commented on.

Facebook Post

A Facebook post can be defined as a message illustrated with text or picture or video.

Sales Enquiry

A business objective to invoke preliminary response from prospective customers along with their contact information by creating and displaying an ad to the relevant audience.

App Installs

A business objective to increase the number of installs of mobile app by creating and displaying an ad to the relevant audience.

Business Promotion

A business objective to promote your product or services by creating and displaying an ad to the relevant audience.

Fan Page Like

A business objective to increase the likes of your fan / business page by creating and displaying an ad to the relevant audience.

Website Traffic

A business objective to increase the traffic on your business by creating and displaying an ad to the relevant audience.

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