The Facebook image verification tool for ads
Ideally Any image used to advertise on Facebook shouldn’t contain more than 20% text . But we have seen some images containing upto 40% text are acceptable. In order to gauge the acceptibility of an image, Facebook has released an image tool which is now versioned 2.0 which is at best an approximate guide. It evaluates the uploaded image and gives it a grade as per Facebook policies. The grades and their relevance is given below
Low / Medium / High - these are various grades given by the tool, low text means low text, but above guideline and obviously high means very high text way above the guideline. Facebook claims that any image that is above okay, may not have ideal percolation on its platform and may have a reduced reach as per its grade.
Text that does not get any of the above grade will be straightaway rejected and will not run on the Facebook advertisement platform.
The tool is at best an approximation however, it does help on learning how Facebook is treating your ad images. The Facebook Image Tool 2.0 can be accessed at this link - Facebook Image Tool
By running an image through the tool, it is very easy to evaluate the productivity of the image or to look for a different image if possible. Posting ads for approval, waiting, and then receiving the ad disapproval can be a waste of time. And by then, the time required for the post or ad to run might be over.
You can get in touch with us for your Digital Advertisement and creatives instead of struggling on your own. Mediaqart has a bank of pre approved templates and designs for your campaign and we can get your advertisement up and running within 24 hours.
To know more about Importance of images in Facebook -