How Facebook is important for marketing?
A decade ago, communication had a very different form. It only moved in one direction. For instance, look at the example of newspapers. People were only fed information and there was no way of collecting or analysing that data. As social media grew and developed, communication transformed from being one-way to two-way. In this mode, there is real-time feedback as platforms like Facebook facilitate such exchanges. So, is Facebook important for marketing? The answer is an astounding yes. Let’s take a look at some of the advantages of Facebook.
It is a low-cost marketing strategy
Marketing activities that would cost you dearly through other channels can be done on Facebook for a fraction of the cost. This helps small to medium-sized businesses with a limited marketing budget.
It allows you to converse with existing and potential customers
You can build a long term relationship with your customers by establishing a fan base. These people will receive your posts on their news feed and be kept aware of your latest products and services. On Facebook, people choose to follow you. They make that decision and show interest. You can share information, read their comments and get valuable insights by just observing their behaviour.
It’s a comprehensive way to engage your audience
Facebook permits you to market your product with the help of images, videos, graphics, descriptions and testimonials which other users and followers can view and comment on. It’s a great brand awareness exercise.
Hit the bull’s eye with targeted advertising
Facebook can analyse information that millions of users enter into their profiles and the way they interact on the site. This allows you to use specific parameters to target profiles that are more likely to lead to a conversion. For instance, you can choose the age group, sex, location, interests etc. and target a specific group of people instead of showing your ad to a whole bunch of people.
Facebook provides businesses with a great platform to grow. It is highly beneficial for a small business owner to get started and gain some traction immediately rather than spend millions on traditional media. It’s economical and highly effective when used correctly. So give your business a social touch by utilising Facebook in your marketing.
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All the best !!