The digital space is constantly evolving. New technology is being introduced and the digital landscape keeps changing from time to time because of it. And it shows no signs of slowing down. We brought together some digital marketing trends that we think are sure to make an entry this year. Let’s take a look.
Videos Will Be Refined By SEO
Videos are a highly shareable part of the digital space. They engage the audience with much more potency than just image or text posts. Optimising the videos for SEO thus becomes a natural step. Keywords would be added to the video title, description and URL. Including keywords in the video script will also enable Google to rank the video accordingly. So when the video is optimised to be relevant, timely and engaging, it’ll increase engagement, generate leads and make for an effective call to action.
Social Media Will Be More Social
Looking at social media as a one-way conversation is a thing of the past. Businesses will now engage in two-way conversation to understand their wants and needs. By asking and answering questions, crafting relevant content and responding to queries more effectively and in a timely manner, brands on social media will have a more accessible and approachable persona.
Email Marketing Will Have A Personal Touch
Gone are the days where you would just bombard your audience with a generic message and hope that it sticks. Emails will now be crafted for different market segments and will promote goods and services that are relevant to that group. Content will have to be more specific and impactful and in tone with the brand values.
Geo Marketing Will Rise
Geo marketing has witnessed some growth but it will see a rise in 2019. The use of location knowledge to frame marketing efforts and using digital mapping to organize and display data for review and decision-making ensures you reach the right customers at the right time.
It Will Be An Era Of New Technologies
Artificial intelligence and augmented reality are just some of the ways in which technology will slip into marketing. These will aid in improving customer service and ameliorate your marketing efforts continuously. One must have a fair idea of new innovations that are being introduced and use it to build your marketing and branding efforts.
Trends come and go. Technologies come and become out-dated. So, to be relevant in this fast changing market, you have to be on your toes. Think ahead, experiment with new innovations and use them to enhance your marketing.