How to use audience selection on Mediaqart and maximize returns

How you can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Let’s see some examples of food retail businesses to understand audience selection on Mediaqart

Example: Family Restaurant

Narrow selection

Scenario: You want to promote your restaurant business online to get more footfall and online orders.

Selection Path: Restaurants and Food Retail >> Restaurants and Cafes >> Family Restaurants (All)

Result: You target those audiences who are interested in one of more cuisines like Indian, Chinese, Continental, etc. offered at family restaurants.

Related selection

Scenario: Restaurants and Food Retail >> Restaurants and Cafes >> Restaurants and Cafes (All). Under sub-categories, deselect lounges and nightclubs.

Method A:

Scenario: Restaurants and Food Retail >> Restaurants and Cafes >> Restaurants and Cafes (All). Under subcategories, deselect lounges and nightclubs.

Result: This will target a slightly broader set of people whose interests spread across different dining options like fine dining, fast food and café offerings.

Method B:

Selection Path : Restaurants and Food Retail >> Restaurants and Cafes >> Restaurants and Cafes (All).

Result: This will target a much broader range of audiences interested in activities like dining, fast food, lounges and clubbing.

Targeting audiences who aren’t exactly your ideal customers could dilute the relevance of the leads you get. However, it could fetch you better results depending on your location targeting and budgeting.

Broad selection

Scenario: You decide to target a much larger set of audiences interested in one or more of the following: restaurants, food trucks, baked goods, ice cream parlours, etc.

Selection Path: Restaurants and Food Retail >> Restaurants and Food Retail (All)

Result: Your ad will be shown to audiences across a broad range of dining interests and preferences as above.

General Selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have any interest in restaurants and food retail.