How to use audience selection on Mediaqart and maximize returns

How you can narrow and broaden the reach of your digital ad campaign to maximize returns from your ad budget

Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert. Based on audience interests, intent and demographics, Mediaqart helps you select an audience that is highly likely to engage with your ads and convert.

Example: Sale of residential apartment

Narrow selection

Scenario: You want to sell a 2 bed residential apartment in a high rise.

Selection Path: Real Estate & Construction >> Residential (Sell) >> Apartments >> 2BHK

Result: You target only those buyers who are interested in the purchase of a 2 bedroom apartment.

Related selection

Scenario: You decide that you would like to target buyers interested in all kinds of configurations in the hopes of getting more inquiries.

Method A:

Selection Path: Real Estate & Construction >> Residential (Sell) >> Apartments >> Apartments (All)

Under subcategories, deselect Studio, 1RK, 4BHK and 5BHK+

Result: This selection can be used when you have a modest sized 2 bed apartment and you can entice your audiences to upgrade (if they are interested in 1BHK) or downgrade (if they are interested in 3BHK).

Method B:

Selection Path : Real Estate & Construction >> Residential (Sell) >> Apartments >> Apartments (All)

Under subcategories, deselect Studio, 1RK, 4BHK and 5BHK+

Result: This selection can be used when you have a modest sized 2 bed apartment and you can entice your audiences to upgrade (if they are interested in 1BHK) or downgrade (if they are interested in 3BHK).arts, etc.

Method C:

Selection Path : Real Estate & Construction >> Residential (Sell) >> Residential (Sell)(All)

Result: Your ad will be shown to a much broader range of audiences interested in the purchase of residential properties like apartments and villas/bungalows of different configurations. This works if you are promoting a township project that

Broad selection

Scenario: You have decided to target buyers interested in not just apartments and villas, but also in co-living spaces.

Selection Path: Real Estate & Construction >> Real Estate & Construction (All)

Under subcategories, deselect everything except Residential (Sell) and Co-living Spaces

Result: You get the broadest audience selection for the sale of your residential property, from buyer interests spread across apartments, villas and co-living spaces of different configurations.

General Selection

Scenario: You want to run a likes campaign for your business page and just want to get more likes, followers, and visibility. You aren’t concerned about the relevance of the audiences.

Selection Path: General

Result: This will select a randomized audience for your campaign that may or may not have interest in real estate.