Why should small businesses advertise regularly

How frequently should businesses advertise

Countless products and services are produced in the world every day. Amongst them, only a few stand out and become widely popular among the masses.

For example, if you were looking to eat instant noodles, the first thing that comes to your mind is Maggi! This is an example of how a product has created a brand that is most sought after.

Brand recognition and advertising consistency is not something that only big companies can achieve. Even small businesses can increase their brand presence by advertising their products the right way. Thus, so far if you have neglected this opportunity, it’s time to give it some thought.

What sets those brands apart from the unfamiliar ones is the question we need to ask ourselves as a business owner, i.e. “How Frequently Should I Advertise?”

There is no fixed formula or number to it. The answer lies in successful branding through continuous advertising.

How frequent advertising can help?

When an ad campaign is seen once, it captures the interest of the customer; when it's seen twice, it gets the buyer thinking about their need for the product. When it’s seen the third time, the customer may ask around or inquire from others if they’ve heard about the brand or tried the product; if it's seen four-fold, the consumer starts to think that the merchandise or service may have value.

And gets the buyer looking for your service and take an action to shop for it.

Consistency in advertising
Image source: Renderforest

Irrespective of the size of our business or your end goal, there are different challenges which a small business faces while advertising online.

7 reasons why small businesses should advertise regularly :

  • Attract new customers

    Without leads, and without customers your business slowly starts to become irrelevant. But you are not alone in this, many business owners have the same struggle when it comes to letting customers find you and letting them know you exist.

    With increasing a number of consumers using the internet everyday, proves that your customer base is also ever expanding. This means the more you advertise, chances of attracting new customers increases daily.
  • To increase brand recall

    With so many options available to consumers in today’s time, they are bound to look around and compare different products. When you advertise regularly, it ensures that your brand is always in front of your consumer, immediately creating top-of-mind recall and making your brand recognizable.
    Increase brand recall
  • It takes time for consumers to relate and react to your business

    If you are a small business owner, chances are that the first time a customer sees your ad, it gets drowned in the sea of online ads. They would not have been able to notice your ad and make a connection.

    Sometimes, it so happens that your messaging is not on point and the end user may not relate to it at all and hence you may not get any kind of reaction from them.
    Let consumers react to your business
    There is no secret formula to get noticed and draw attention to your ad. But it is learnt with trial and error. Advertising frequently will help them relate to your business and incite some reaction.
  • To be present at all times

    Not every customer needs your product today, but everyday there will always be a new set of audiences who will be looking to buy what you have.

    Advertising makes sure that your customer is aware of your brand, and how your business solves their problems. Regular advertising is the first step to keep those visits rolling to your business. The more you advertise and are seen online, the more business you will have.
    the brand visibility effect
  • Different messaging for different occasions

    Every advertisement has a purpose, either to draw attention to a new product or service, offers and discounts, promote holiday or seasonal products, target demography as per sales funnel, etc.

    Regular advertising gives you the opportunity to connect with your customers and leave a lasting impression.

    Look for feelings that surround the ad and various occasions and how your business is the solution at that point. Remember greatness is not just achieved by doing things once, but by doing the things differently and repeatedly.

    behavioural segment components
    Source: Clevertap
  • Get more out of your ad budget

    If you have invested once in online advertising as an experiment and you think the trial run can get you a lot of new customers and sales, then you must STOP ADVERTISING right away!
    budget allocation for advertising often
    You are wasting your time and money to achieve something which is hard to come by at once.

    Forrester estimates that small business owners are allocating 80% of their marketing budget to obtaining new customers, and only 20% in retaining them. But your returning customers account for a whopping 40% revenue-share.
    customer retention by marketing frequently
    If you want to get more out of your ad budget, then you need to strategize and allocate your budget better and use channels which work well for your business. Only when you advertise frequently you will understand what type of ad works and where your audiences are.
  • Increased Revenue

    Did you know that businesses attributed an average increase in revenue by 23% due to advertising regularly?

    These stats prove that you too can make a huge difference to your business. We know that consumers prefer brands that remain consistent in their messaging, and advertising efforts.


    A continuous stream of customers visiting your business is the first step to increasing your sales. The more users you reach, the more business you will get.

Conclusion

Your customers are making purchasing decisions after browsing through multiple digital channels, so how can you ensure that your one-time online advertising effort will reach and influence consumer behaviour?

Customers who have an emotional bond with a brand are over 50% more likely to be loyal to the brand. This can be achieved only if you are advertising frequently and present in front of your customers to make your messaging memorable.

Our multi-channel automated digital advertising platform is here to help you out in all your marketing efforts from one place. This allows you to use all digital channels (web, video, social and more) to promote your product and offerings while minimizing your business spend.