Top Businesses To Pitch Digital Advertising Services This Navratri

Grow digital marketing agency

As the season of Navratri approaches, businesses are expecting to hit big sales figures and profit. Many businesses flourish during this festive season. Right from small businesses to big companies, each one tries to make the most of this festive period. However, the recent Covid-19 impact, has many businesses reeling under pressure in order to maximise their sales. But since the markets are opening up again and the consumer sentiment is positive, a little push in the advertising efforts will play a major role in achieving their goals.

The Festive Marketing Push for Businesses

  • As per the Festive Shopping Index 2020 by the Retailers Association of India (RAI) and LitmusWorld, 75 percent of consumers are shopping online but 66 per cent of them are also considering shopping in stand-alone stores as well as malls (37 per cent).
  • 75 percent consumers will turn to the online channel to shop as safety and hygiene remain uppermost on people’s minds.
  • In terms of consumer interest, apparel topped with 53 per cent, followed by home appliances and electronics (47 per cent), work-from-home products (37 per cent) and home furniture (34 per cent).

Mediaqart partners has curated a list of businesses which have high demand now and need some festival idea promotions which can be done online to help increase their revenue.

Promotion Ideas for Businesses during Navratri

Navratri is considered as an auspicious time to buy new things. As people tend to do a lot of shopping, many businesses get huge sales during this festival period.

Let us learn how Mediaqart partners can increase their revenue by helping their clients to promote the following businesses online.

1. Gift Shops

Gift store digital advertising

The festival time witnesses a huge increase in sales for gifting products. About 23 per cent of respondents have expressed their intent to purchase gifts along with items for their personal use, even during the Covid times. The gift shops make a big portion of the retail market and they also witness a tremendous rise in sales.

The festival period is when these gift shops have a huge advertising requirement to increase their sales. Most of these shops would want to do online advertising and ditch the traditional methods to drive foot traffic or online traffic, but don’t know how to do it. It is the perfect time for Mediaqart partners to approach these gift shops and promote them on social media platforms.

Quick Fact: Festive season shopping accounts for 40 percent of annual sales for most retailers.

2. Sweet Shops

Confectionery digital advertising

During the festive season, people distribute sweets and exchange pleasantries. For many sweet shops, close to 50 percent of their annual turnover happens during this festival period.

With an increased number of online customers, these sweet shops can promote their business online. This is an excellent opportunity for Mediaqart partners to serve their requirement of digital advertising. Mediaqart partners can approach these sweet shops and can grow their business by aiding them in hassle-free digital advertising.

Quick Fact: For sweet shops, 50% of the turnover happens during the festival time.

3. E-Commerce

ecommerce digital campaign

Just like offline retailers, e-commerce companies also achieve major sales during the festive period. According to sources, e-commerce sales during this festive season could increase by up to 70 percent. The number of shoppers thronging websites to buy everything from apparel to electronics is expected to almost double from 28 million to about 50 million users.

With such a big amount of online sales, e-commerce businesses also have a huge need for online advertising.

It is a big opportunity for our partners to share festival marketing ideas and introduce them to an omnichannel digital advertising platform.

Quick Fact: This festive season, e-commerce businesses expect a 70% jump in sales than last year.

4. Fashion/Apparel Stores

Fashion digital advertising

Fashion and apparel stores are expecting a good revival in sales during this festive season. In fact, now with malls reopening, the biggest categories of sales--fashion and ethnic apparel are to witness a boost in sales.

Today, many fashion retail businesses have become successful by promoting themselves online. They make blogs, videos and do social media marketing on various social media platforms. So it is a great time for Mediaqart partners to convince offline fashion and apparel stores to go online. Approach them to do digital advertising through Mediaqart. You can show these businesses the huge opportunity that lies in digital advertising as the future is online.

Festive shopping is supposed to witness a surge as restrictions have been eased

 

Conclusion

During Navratri, all these businesses will have a huge need for digital advertising. Now, Mediaqart partners have a great chance to show the marketing strategies which will work for their business online and help them tap new customers in a simple and efficient way. For a better understanding, create a season ad checklist and try and follow it up. To know more about this read here.

And for more on doing quick and effective festive advertising, you could check out our YouTube videos here.