Top Businesses To Pitch Digital Advertising Services This Dussehra

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Dussehra is around the corner and businesses are expecting to increase their sales. Last year during the festival season, businesses like automobiles, consumer electronics, and real estate had seen good growth in business. This year, due to the COVID-19 pandemic, though the business has slowed down, it is expected to see a surge in sales during the festive season.

But since the markets are opening up again and the consumer sentiment is positive, a little push in the advertising efforts will play a major role in achieving their goals.

Mediaqart partners have a great opportunity to promote these businesses online. This festival season, approach these businesses to do digital advertising through Mediaqart as the consumer is online and the buying pattern has completely changed since the pandemic.

Festival Marketing Ideas for Businesses during Dussehra

As we discussed earlier, businesses such as automobiles, consumer electronics, and real estate, among others, should witness a better sales opening during the festive season. Mediaqart partners can help the following businesses grow further by promoting them online:

1. Automobiles

automobile digital advertising

Passenger vehicle wholesalers rose 26.5 percent year-on-year in September, as demand for compact cars and entry-level sport utility vehicles (SUVs) continued to rise in rural, semi-urban, and some urban markets, according to data released by the Society of Indian Automobile Manufacturers (Siam) on Friday.

One of the main reasons behind the growth in sales is due to safety reasons and avoiding the usage of public transport due to the virus’s fears. This festive season, automobile businesses are looking forward to a higher demand due to personal mobility reasons. Mediaqart partners can help them achieve business growth by promoting their business on social media platforms.

Online advertising can help automobile businesses create a marketing strategy during festivals to increase audience reach and customer engagement at an optimized budget. So, this Dussehra, approach automobile businesses to do digital advertising through Mediaqart.

2. Consumer Electronics

Consumer Electronics branding

Consumer electronics businesses are looking at a healthy double-digit growth in this festive season. The work-from-home and stay-at-home has encouraged a lot of consumers to buy appliances and products owing to pent-up demand and also as a substitute for domestic workers amid health concerns during the pandemic.

This has already led to a higher demand for appliances such as televisions, audio-video equipment, washing machines, microwaves, dishwashers, refrigerators, etc," the Consumer Electronics and Appliances Manufacturers Association (CEAMA) said.

It is a great time for Mediaqart partners to approach these electronics businesses with festival promotion ideas online and help these businesses achieve more sales and increase their revenue. So, this festive season, approach electronics dealers/businesses and promote them on various digital channels through Mediaqart.

3. Real Estate

Real Estate Lead Generation

People tend to buy new properties on Dussehra, as the day is considered auspicious. During this festival time, and due to the high COVID-19 impact on the sales, real estate developers will dole out special offers and freebies to attract customers. During and post-festive season, experts predict the growth of almost 25-30% in the real estate sector.

In order to sell properties, real estate businesses build a pipeline of potential customers. Mediaqart partners can help them build this list by advertising their business online to a relevant audience. Instead of doing traditional advertising (hoardings, newspapers, banners), real estate businesses are now heavily dependent on digital advertising. In this festive season, the opportunity is big for Mediaqart partners to fulfill their digital needs through festival marketing ideas required to sell properties and achieve great conversion rates.

 

Conclusion

Many businesses expect the upcoming festive season to bring stronger sales than the whole year combined due to high consumer sentiment and unlocking of restrictions, especially in tier II and III cities where the purchase intent has been very strong. The time is right for Mediaqart partners to approach these businesses and increase their revenue. Check out this video on YouTube on how one can optimize the ad budget and deliver on client expectations each and every time.