Shared Leads vs Exclusive Leads: What would you prefer?

 

Most real estate businesses are heavily dependent on the lead generation process as it helps them generate more traffic, increase site visits, hence increasing the chances of conversions or acquiring a customer, thus helping businesses gain huge profits in the process. The ultimate goal is an increase in revenue and customer acquisition.

The lead generation process can often be very complex and not always transparent for real estate businesses. Especially, if you are buying leads from third-party sites or through outsourcing. Many businesses reach out to agencies thinking they might have access to qualified leads exclusively to them.

Assuming you are or would like to buy leads from external parties, it is important to know the difference between shared and exclusive leads, and what are their pros and cons.

 

Shared Leads

Most realty companies reach out to lead generation companies that offer both shared and exclusive leads, although shared leads are more common. When you’re buying a shared lead, it means your leads are shared with many of your competitors.

 

Pros:

  • Shared leads are cheaper than exclusive leads
  • Gives the customer the option to compare and analyze who is offering the best price and amenities.
  • The lead quantity is higher

 

Cons:

  • It may be harder for real estate companies to convert shared leads as the competition is very high, especially if your brand awareness is low.
  • Usually, the lead quality is very poor, thus resulting in wasted time and resources
  • Lack of transparency because companies don’t have insights into how many times leads were sold and to whom

 

Exclusive Leads

Exclusive leads take away the competition factor but often come at higher pricing.

 

Pros:

  • Lead quality is high
  • Only you and your team will have access to these leads, no one else
  • If your brand awareness is low, exclusive leads help in better conversions
  • Gives you the advantage of being the first ones to approach a customer
  • Exclusive leads give you a better possibility to target certain demographics
  • Allows you to refine and custom-target your audiences

 

Cons:

  • Higher costs when compared to shared leads
  • Quantity of leads might not be very high

The cost of driving a sales force to succeed can be overwhelming to many businesses. Many realty businesses simply do not have the resources to employ both a sales and marketing team. A digital agency can also provide you with so-called ‘exclusive leads’, but they also have access to those leads and in the process, it can be misused by someone.

 

Mediaqart benefit

That’s where Mediaqart comes in and helps you achieve leads at an incredibly reduced cost, which is highly exclusive — just for you. Our team does not have any access to your leads as it will show only in your advertising dashboard which is managed by you.

Sit in the driver’s seat and take control of prioritizing which type of leads and resources work best for your business.