Importance of images in Facebook

Importance of images in Facebook

Sharing a splendid image on social media could keep the audience engaged and makes them responsive. From articles to blog posts to Facebook posts and finally tweets, the length of the message is getting shorter with smaller attention span. That is where the images play a pivotal role. The quality of Facebook images matters when you intend to maintain a consistent brand image on all channels. Marketers understand and appreciate the importance of images in Facebook to market their brand in the best possible way. Not surprisingly, the better photos on Facebook drive more engagement and make a good connection with the target audience.

Facebook advertising tips

Importance of Images in Facebook

Let's understand why images draw attention much more than text to make the marketing efforts going in the right direction.

The correct image brings out strong emotions in viewers of love, joy, satisfaction, or even hate, according to marketers, sociologists, and psychiatrists.

Image conveys a broad range of information. It can also concentrate on a single idea or emotion, and it can cover all of the ground.

Viewers inundate themselves with sources and tributaries to feed their hunger for information. Facebook images perforated with the relevant content keep the audience captivated through their thought process.

Facebook posts containing photos get more than 150% of the likes on average than posts without images. From the expert marketer's perspective, graphics double the chances of exposure.

Help The Audience Remember Your Facebook Ad

A study tells that people only remember 10% of what they hear once 72 hours have passed. However, the number dramatically rises to 65% when the same content combines with an image. That shows the role of graphics in retaining and recalling information.

Increase CTR Facebook Ads

The Impact of Images on Social Media and CTR

  • Visuals are processed 50 times faster than text.
  • With organic reach declining to 1-3% of fans seeing your updates in the news feed, engagement is more important than ever.
  • Given that younger audiences prefer visual-first social networks, the trend of using images is only likely to accelerate.

Facebook Advertising Tips 2021 for Images

  • As per the latest update from Facebook, it will no longer penalize ads with higher amounts of image text in auctions and delivery. So there is no longer a limit on the amount of text that can exist in your ad image. As a result, the text overlay tool is removed by Facebook.
  • To create impactful ad graphics, we suggest purchasing a program like Photoshop and train your staff on how to be successful with it. Or you can hire a third party designer who uses a program like Canva to help create social media graphics.
  • A better option would be using any free tool that gives you all the features of ad creation & launching-from start to finish
  • It is crucial to change or rotate the images from time-to-time.


Images on social networks help build brand awareness, loyalty and increase engagement. Create a visual brand identity that helps consumers identify your brand more easily. And when you stay consistent and connect images with your marketing message, you build brand authority.

We hope this article helps you with your social media marketing and ad campaigns. Share us your thoughts in the comments.