How to use Location Targeting to Optimize Returns from a Digital AD Campaign

One of the important factors that help you maximize your returns from an ad campaign is the location where your ad is to be shown. 

On Mediaqart, regardless of the size and spread of your business, you can run highly optimized ads. Our location targeting allows you to go from as broad as the entire nation to as narrow as a 3 KM radius around your business.

Let’s dive deeper into the location targeting options available on Mediaqart and how and when they are to be used.

Radius based targeting

Who should use it:

This targeting option can be used by small businesses and local stores and service providers for local advertising.

Available range:

You can select a range of 3 to 10 km around your business location.

Background:
  • Radius based targeting is based on a location you select and the radius will be calculated around the selected address.
  • This address can either be automatically detected by Mediaqart or can be manually entered by you.
Two ways of radius targeting on Mediaqart:
  • My Location: Use this option when you are physically present in your office or store. All you have to do is allow Mediaqart to automatically pick your location.
  • My address: Use this when you are physically away from your office or store and want to set up radius targeting. This allows you to add an address or location that is different from your physical location.
When to use it:

This is an option you can use to try out different radiuses and see for yourself how much more audiences you can reach with each selection.

Pincode

Who should use it:
  • Pincode targeting is a great way to advertise if you are a local business who wants to advertise in one or multiple pincodes.
  • This might also be helpful if you are running local promotional campaigns for a brand which has a chain of outlets.
When to use it:

This option can also work if you wish to grow your business by fetching customers or orders from nearby pincodes where you think you can get some business.

City-wide

Who should use it:

This can be used by businesses who have city-wide or much larger operations and want to do customized advertising for a particular city or bunch of cities.

When to use it:

Before you opt for this targeting option, make sure your service capability matches the targeting area. Also, compare this option with pincode and radius targeting to see which gets your more returns for the same budget.

State-wide

Who should use it:

This is once again a broader targeting option, but restricted to one or multiple states.

When to use it:

A state wide targeting is extremely broad and might scatter your efforts if you don’t select your audience and demographic settings appropriately. Please consider comparing state-wide targeting with city-wide for your unique cases.

Nation-wide

Who should use it:
  • Businesses with a large brand and operational presence can consider using this targeting option.
  • Even an online business with delivery and operations across the entire nation can use this targeting option
When to use it:

A nation wide targeting is extremely broad and might scatter your efforts if you don’t select your audience and demographic settings appropriately. Please consider comparing nation-wide targeting with state and city for your unique cases.