From the day advertisement has been originated in people’s mind, it has been carried out through traditional medium only. Many aspects of traditional marketing include touchable items such as business cards, print ads in newspapers and magazines. It also includes posters, commercials on TV and radio, billboards and brochures. Referral networking through meetings can also be considered under traditional. All such mediums have been used for years and years to create brand awareness and target the local audience. People are habituated to traditional marketing. Finding ads in magazines and newspapers, or reading billboards are still familiar activities and people still follow them all the time. The results could be of either side, but can’t be tracked. The biggest drawback is it’s static, and couldn’t be connected with audience directly