7 Most Successful Campaign Types From Facebook, Instagram and Google

Every business has a target to achieve and when you advertise your business online, you need to first decide the ad campaign’s objective that aligns with your business goals. In other words, the outcome of your campaign should help in achieving your business’s goal or target.

Facebook, Instagram and Google have various types of ad campaigns that allow you to choose your ad campaign’s objective. This blog will educate you about these various campaign types. Here they are:


A sample ad:

A promotional ad campaign lets you advertise your business online to people most likely to be interested in your products and services. You can even reach out to people staying in your locality or Pincode through your promotional ad campaign.

The promotional campaign helps you to create brand awareness and educate potential customers about the range of products and services you offer. It means customers would remember your brand when they see the ad of your particular product or service your business is associated with.

The result you get is more people knowing about your business or the products and services you offer.

Occasions and reasons to run a Promotional campaign

  • 1. Launch a new business/product/service
  • 2. Inform and educate customers about your products and services
  • 3. Promote business during the festival and holiday seasons, and send festive greetings to customers
  • 4. Advertise to people in a particular locality (Reach areas around your business or store)
  • 5. Promote special offers
  • 6. Make people discover the location of your store with a google map link
  • 7. Build your brand name in your locality or pin code
  • 8. Promote an achievement, high sales or good review

Website Traffic

A sample ad:

A Website traffic ad campaign helps you drive targeted visitors to your website - for instance, an e-commerce website or a restaurant promoting its Swiggy/Zomato page.

By bringing targeted traffic, people who are interested in your offerings will have a chance to go through the website. Such people are more likely to stay with your business and refer it to others as well. Besides, this campaign type lets you understand what’s working and what’s not on your website to help improve your business sales.

Occasions and reasons to run a Website traffic ad campaign

  • 1. Launch a new business/product/service
  • 2. Enable people to browse an e-commerce store
  • 3. Get more views on your blog
  • 4. Provide some sort of value before asking for a conversion
  • 5. Get more engagement on your website to help aid conversions
  • 6. Promote special offers
  • 7. Create email lists for follow up activities
  • 8. Create traffic for your site that can potentially improve your Google rankings

Lead Generation

A sample ad:

Lead generation ad campaigns are the best way to generate targeted leads from Facebook and Instagram. It allows you to collect information from potential customers who show an interest in your product or service by filling in a form in the ad.

The information you can collect includes, but isn't limited to, names, email addresses, phone numbers and more. Besides, you can ask custom questions to know your audience better.

Occasions and reasons to run a Lead generation ad campaign

  • 1. Create a sales funnel and want to build it quickly
  • 2. Need a steady supply of leads, especially those in the service industry
  • 3. Has your calendar empty and needs sales fast
  • 4. Do market research before getting its product out
  • 5. Develop customer interest in your product
  • 6. Improve user experience by taking customer feedbacks


A sample ad:

An engagement ad campaign lets you reach out to people who are most likely to engage with your ad post. With insights such as what type of ads are getting liked, shared or commented, engagement ads give you an idea on what is working for your business. It helps you build strong relationships with your product users.

Occasions and reasons to run an engagement ad campaign

  • 1. Want to listen to customer feedback
  • 2. Engage customers with each other around the topic of your brand
  • 3. Increase referral leads
  • 4. Increase customer loyalty
  • 5. Create a meaningful relationship with your customers
  • 6. Engage with customers during the post-sale journey
  • 7. Celebrating customer success stories

Video Promotion

A sample ad:

Display your products and services online in a more dynamic manner using a video promotional ad campaign. A video ad may give you the advantage of greater brand recall over an image ad. A survey said that 54% of consumers prefer to see video from a brand or business they support over other forms of content. The best thing is videos with the right content are super shareable.

Occasions and reasons to run a video promotional ad campaign

  • 1. Product demonstration or How-to-guides
  • 2. Promote a product or service
  • 3. Festive videos
  • 4. Opening a new store
  • 5. Build a social media audience
  • 6. Promote festive deals

Page Like

A sample ad:

A page like ad campaign works to increase the number of likes for a Facebook page. The goal is to target people who might be interested in your business and brands. It also works to get your brand in front of new audiences at an affordable budget. To keep your Facebook followers stick to your page, posts consistent and quality content. This way, page like campaign can create sales from the followers.

Occasions and reasons to run a page like ad campaign

  • 1. Keep people informed about your business
  • 2. Grow your Facebook followers
  • 3. Increase your social media fan base and online presence
  • 4. Build your brand and increasing visibility
  • 5. Build a loyal base of online customers

Google Search Ad campaign

A sample ad:

When someone searches on Google about the type of products and services you offer, your business can appear in the search results through a Google Search ad campaign. The best part is Ads which appears on the top of the results page get instant visibility. It acts just like the website traffic ad campaign where people click on the ad to go through your website. Besides, Google Ad Campaign is also a great way to tell people about your brand.

So, if you want your business to appear in the topmost search results on Google and drive relevant traffic to your website, try this campaign type.

So, these are the most used ad campaign types that align with your business goals.


We hope this article provides you with an easy explanation of various ad campaign types. All these online ad campaigns can be easily started using the Mediaqart platform. The best part is, all the campaigns you run will be targeted campaigns, which is the key to most performing digital advertising campaigns. Want to see how MediaQart benefits you? Click here.