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3 Best Online Ad Campaign Types for Coaching Institutes

The time is ripe for coaching institutes to leverage social media to promote their brand on Facebook, Instagram and Google. At a time when there are more than half a billion internet users in India, advertising online has become an essential part of any marketing strategy.

These days, social media has become an ideal platform for students to connect and engage in educational content. Coaching classes don’t have to go too far to reach their target students when they can meet them on the right platforms (Facebook, Instagram and Google).

Best Campaign Objectives for Coaching Institutes

What needs to be done is to reach the right targets at the right time, using the right ways. With a huge student base available online, advertising coaching classes through a targeted ad campaign is one of the best choices.

This blog will discuss the best types of online ads for coaching institutes. They can run these ads on channels like Facebook, Instagram and Google, to improve their return on ad spend.

1. Promotion

A promotional ad campaign lets you advertise your coaching institute on Facebook and Instagram, to students who are most likely interested in your courses. You can even reach out to people staying in your locality or Pincode.

With a promotional ad campaign:

  • Create awareness about the courses you offer
  • Connect with an audience interested in your courses
  • Run hyperlocal ads targeted via pin code or geolocation

2. Lead Generation

A lead generation ad campaign encourages students and their parents to apply and sign up for more information about your coaching classes.

With a lead generation ad campaign:

  • Announce scholarship programs
  • Fill up the last available spots of an educational program and create a sense of urgency
  • Introduce a new course

3. Website Traffic

With a website traffic ad campaign, drive people to your coaching institute’s website and give them a chance to explore the courses you teach. You get a great opportunity to showcase people's success stories and collect valuable leads.

With a website traffic campaign:

  • Announce scholarship programs
  • Commence new batches
  • Fill up the last available spots of an educational program and create a sense of urgency
  • Share visibility of your coaching center using Google maps

Besides these three campaign types, you can try other campaigns as well such as Google Search Ad and Video promotion, among others, as per your business’s needs. With consistent advertising on Facebook, Instagram and Google, you are bound to create brand exposure and attract students to your institute.

We list down the key talking points around which you can make coaching classes ads and organic content. These key messages are known to drive enrollments

1. Popular Courses - Get Enrolments

Announce the courses that are most searched by people to draw more eyeballs and enrolments.

2. Success Stories - Boost Credibility

Share students’ success stories to show that your methods work and see a rise in inquiries.

3. Mission - Impresses Parents

Narrate the story of what problem your coaching centre solves and see hopeful parents line up for enrolment.

4. Previews - Increase Interest

Share preview videos and snapshots of course content and get students and parents interested.

Let’s understand the anatomy of Facebook and Google with a few examples of coaching classes online advertisements.

Examples of Coaching Centre Ads on Google Search


• After the creative, the headline is the most noticeable thing in the ad. You can clearly state the offer you have for students in the headline, or briefly describe your courses.

• Keep the headline length to 40 characters for the best readability across devices.

Text: Add more information about your coaching class in the text field.

CTA: Add a compelling call to action that you want your audience to take once they see your ad.

Examples of Coaching Centre Ads on Facebook


• Attract attention to your ad by using the terms/keywords in your headline that your audience searches for.

• The headline has a 30-character limit.


• Describe further about your coaching institute here.

• Search ads offer you the space to write two descriptions, with each having a 90-character limit.

The following is a checklist that you can refer to while creating ads for coaching institutes. Include as many of the details listed below as possible, in your image, headline and text.

  • Course details

  • Discounts/Scholarships

  • Fees

  • Learning outcomes

  • Study hours

  • Location

  • Faculty

  • Contact info

  • High-quality visuals of the institution/classroom

  • Admission dates & deadlines


In this competitive educational industry, coaching institutions should embrace the power of digital advertising. And, if you want to run the above-mentioned online ad campaigns through a single platform, you can try an automated performance advertising platform in MediaQart. Book a free consultation for your coaching institute digital advertising today!