11 Best Ways To Drive Website Traffic Without Spending Much Money

Free tools to increase website traffic fast

You have set up the business. The goods and services are ready to be delivered. Now waiting for the most important thing--customers. How do we bring them to our website or listing page? And how many of them will buy at the end of the day.

Bringing relevant visitors to our website is a task and a worthy challenge for every business. There are ways where you can pay huge sums of money to buy the customer’s attention. Which frankly we are not looking for.

So, let’s explore some effective ways to get high-quality visitors/traffic to our website:

1. Do paid advertising targeting niche market

Yes, it’s paid. But it’s necessary. Spending a reasonable amount of money on digital advertising is like buying shares of a reliable company. You are bound to get good returns. The only thing you need to be concerned about is finding the right guidance. Similarly while doing digital advertising, you need to target the right audience -- who are going to buy from your website, rather than delivering the brand's message to everyone out there.

It takes some amount of experience in analyzing and creating the right digital campaign audience. But if we use the power of tools available to us, we can solve the audience puzzle hassle-free. These tools can create an audience for our business ad campaign based on their programmatic capabilities. Since backed by automation, they are accurate in reaching the right audience, at the right time, with the right message.

Another component of paid advertising is optimizing the ad budget. You need to know how much and where to spend. You could find tools which will help you in deciding your marketing budget as well. These tools rely on historical campaign data to offer pre-estimated results before you start a campaign.

2. Work on search engine optimization (SEO)

i) Business related keywords in your SEO title.

Put keywords in the headlines of your blogs. For example, if you are an automobile business, you may have a blog with an SEO title, "Where to find the best deals on automobiles sale and resale".

ii) Then, use meta descriptions to your blogs which will help the search engine to identify your blogs based on matching keywords searched by the user.

iii) Use alt tags to the images to increase visibility just as we are trying to do so here.

iv) Make SEO friendly URLs by improving the slugs. Slug is nothing but your webpage URL in a clear readable manner.

Drive website traffic through SEO

You can use this free tool provided by to the web to check your page title and meta description visibility on search engines.

As we go on, we will discover more things to care about but this is a good starting point for your SEO analysis.

3. Drive website traffic through value-based content marketing

Everything else can take a backseat when it comes to offering value to your potential customers. Create a content marketing strategy that helps your brand become engaging and helpful to the readers. And if you keep a consistent approach, you are bound to get favourable results in terms of relevant website visits and increased purchases.

To start off creating content, research your competitors' progress. Identify the keywords your competitors are excelling at and use them in your blog.

Use long-tail keywords. It means using words that don't have high competition but still can get you ranked in the search engine. For example, use ‘best automobile stores in town’ instead of ‘automobiles’. The reason behind this is that search engines rank websites based on domain authority scores. For Facebook, it’s 99, but for a new website, it’s 1. So it's difficult to rank using short tail keywords (automobiles) but the chances go up with long-tail keywords. Explore less competition!

If your content is valuable, other websites would link your content to their website. This way, you get valuable backlinks and readers from different websites to your store. The last thing is content that’s worth shareable is shareable. Which means more eyeballs and traffic to your website. The key remains in delivering helpful, valuable content in the form of video, infographics, knowledge-and-self experience-based articles, and other forms of content.

4. Create interest through giveaways and contests

People are born to participate and compete. And content and giveaways are a great way to generate interests and brand exposure. So make it interesting, use the ‘Fear of missing out’ (FOMO) factor to your advantage.

With engagement, you will get better insights into what your customers like. This will help you offer relevant products and services to them.

If you are a tech company, you could offer a free strategy or tool to use for businesses. It’s certainly one of the best ways to bring web traffic.

5. Use email marketing and SMS marketing

They are evergreen although they might look like spam. According to research done by Backlinko, 91% of consumers check their email daily. You can drive more traffic to your website by creating a sign-up widget for visitors to subscribe to your newsletter.

There are quality email marketing tools available in the market. Use their free versions if you are just starting out and see the results for yourself. The same message could be sent in a shorter version on mobile as well. Again, you need to go slow but consistent with your communication frequency.

Use it to introduce readers to your products, raise awareness through your blogs, videos, and follow up with your potential clients. Remember it's a process and you have to trust it to see the sale happening.

6. Drive website traffic using social media marketing

We discussed paid ad campaigns in the beginning and likened it to investing in stocks. Putting energy in developing organic followers on social media could then be compared with investing in provident funds. The returns will take time but they are bound to come.

Social media marketing remains one of the best and most known ways to do branding for your business website. In fact, a stat from EarnedLinks.com says that “social sharing can boost website links by up to 245% over the course of a year.”

Drive quality website traffic using social media marketing

So start building your followers on the platforms where they are most likely to be present. It could be Facebook, Instagram, YouTube, LinkedIn or Twitter. All these tools have got their specific features that you could use regularly to drive business.

In addition to it, make sure your posts and activities on social media platforms align with the offerings on your website. Have a keen eye for maintaining brand consistency.

7. Get people to tune into your podcast

Podcast marketing is growing fast and gives us the good old feel of radio. It is a great way to deliver your brand’s message through storytelling and captivating conversations. They are fun and informative to listen to and can reach a wide audience.

You may start with interviewing thought leaders in your industry or do a guest appearance on a podcast. It’s a good way to drive quality website traffic and discover new audiences. Here’s some help in finding the best podcast hosting platforms.

8. Engage with communities

You can’t engage with all community opportunities, and you don’t even have to do so. Most of the businesses have their customers in their locality. Cultivate community building in your location by helping your customers share their experiences, ideas and tips for your product. This will organically give you the right content for your brand. It works well for neighbourhood stores like retailers, beauty, and eateries.

For online avenues, scout your community on Quora, Reddit or Yahoo. There could also be professional communities or forums in your niche market. Exchange ideas and develop good relationships for B2B businesses.

9. Utilize the power of visual

A study says Pinterest drives 33% more traffic to e-commerce websites than Facebook. The custom visuals and boards offer a fantastic avenue to display your products. If you have your audience on it, keep posting regularly.

The Content Marketing Institute’s findings are similar. Both its B2B and B2C research for 2020 show that:

  • 71% of B2B marketers use video marketing.
  • 66% of B2C marketers use video marketing.

On the other hand, technology backed companies should use SlideShare. Around 70 million visitors on SlideShare come through organic search. You could put whitepapers, blogs and infographics on SlideShare. This goes a long way in creating brand authority.

Drive website traffic through Pinterest, SlideShare, YouTube

10. Optimizing your website

Visitors run low on patience and most of them are going to leave your website if it takes more than 3 seconds to load. So have a fast loading website for a fine experience. Focus on building a mobile-friendly website or even go for a PWA (Progressive Web App).

11. Understand what’s working through Analytics

Track your results to understand what’s drawing you the traffic. Then scale your efforts in that direction. You can use Google Analytics to see your volume of traffic and what percentage of it is converting.

Be sure to research your competitors. What’s working for them can also work for you as well. Check for their social media postings, content strategy, keywords in their PPC campaigns. This way, you get a better idea of what could work and what might not in your favour.

The above-stated points are some best-proven ways to get relevant website traffic. Having said that, you need to first try out these strategies to determine what’s best working for you.

Conclusion

We hope these tips help you increase website traffic. You may also want to explore Mediaqart to grow your business. If you find this article helpful, then please follow us on Facebook and subscribe to our YouTube Channel for digital advertising tutorials. Share us your thoughts in the comments below.