Benefits of YouTube Marketing

Benefits of YouTube Marketing


Since its launch in 2005 and acquisition by Google later, YouTube has grown from a repository of amateur videos into the hottest and biggest online video platform worldwide.

Focus on ROAS, not just ROI

Focus on ROAS, not just ROI


Before we hit digital transformation, the ROI metric was used to measure the returns of your offline campaigns, be it television ads, print ads, or radio ads.

Digital Marketing Trends In 2019

Digital Marketing Trends In 2019


The digital space is constantly evolving. New technology is being introduced and the digital landscape keeps changing from time to time because of it. And it shows no signs of slowing down.

Best Digital Marketing Channels

Best Digital Marketing Channels


It is always important for your brand and business to establish and maintain a very strong online presence to be competitive enough to reach out to target audiences. 

Social Media Optimisation

Social Media Optimisation


Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Importance of images in Facebook

Importance of images in Facebook


Sharing a splendid image on social media always outpaces other posts and keeps the audience engaged and makes them responsive. From articles to blog posts, then to Facebook posts and finally tweets,

How does lead generation work in facebook

How does lead generation work in facebook


Growth and survival of any business depend on its lead funnel and ultimately their conversion to buyers, thus increase sales of their goods and services. Once someone shows interest in a business and provides their contact details,