Focus on ROAS, not just ROI

Focus on ROAS, not just ROI


Before we hit digital transformation, the ROI metric was used to measure the returns of your offline campaigns, be it television ads, print ads, or radio ads.

Why Facebook And Instagram Ads Get Rejected

Why Facebook And Instagram Ads Get Rejected


Have you ever seen getting your Facebook Ad rejected? Well, advertising on Facebook & Instagram needs us to adhere to their ad policy guidelines. Violating the Facebook advertising guidelines can result in disapproval of an ad.

4 Best Online Ad Campaign Types for Fashion Store

4 Best Online Ad Campaign Types for Fashion Store


Fashion store owners are always on their toes to get business. And, why not? The prize is big! India’s youth love to get groomed. Let alone offline stores, the whopping amount of business e-commerce players like Amazon and Flipkart do from their fashion category

5 Best Online Ad Campaign Types for Fitness Studio

5 Best Online Ad Campaign Types for Fitness Studio


Fitness clubs are local businesses, meaning that they have to work in a very competitive local market for clients. Just as there is a proper way to build health, a fitness studio can also create brand awareness with the right marketing knowledge. 

Digital Marketing Trends In 2019

Digital Marketing Trends In 2019


The digital space is constantly evolving. New technology is being introduced and the digital landscape keeps changing from time to time because of it. And it shows no signs of slowing down.

Best Digital Marketing Channels

Best Digital Marketing Channels


It is always important for your brand and business to establish and maintain a very strong online presence to be competitive enough to reach out to target audiences. 

Social Media Optimisation

Social Media Optimisation


Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Top Businesses to Target This Navratri

Top Businesses to Target This Navratri


As the season of Navratri approaches, businesses are expecting to hit big sales figures and profit. Many businesses flourish during this festive season. Right from small businesses to big companies, each one tries to make the most of this festive period. However,

Benefits of Advertisement on the Internet

Benefits of Advertisement on the Internet


Advertising is one of the important aspects of every business. Advertisement on the internet is one of the best channels to spread your marketing message across without much effort. It requires visually appealing text as well as imagery,

Importance of images in Facebook

Importance of images in Facebook


Sharing a splendid image on social media always outpaces other posts and keeps the audience engaged and makes them responsive. From articles to blog posts, then to Facebook posts and finally tweets,

How does lead generation work in facebook

How does lead generation work in facebook


Growth and survival of any business depend on its lead funnel and ultimately their conversion to buyers, thus increase sales of their goods and services. Once someone shows interest in a business and provides their contact details,